Privacy & cookies

80x keeps this simple. This site is a marketing and documentation site. We collect the minimum needed to understand how it is used and to make it better.

What we collect, and when

Nothing analytics-related loads until you choose Accept on the consent banner. If you Decline — or ignore the banner — no analytics scripts run, no cookies are set, and no data is sent.

If you accept, we use:

• Product analytics (PostHog, US region). Page views, referrers, the pages

you visit, approximate location (country/region, derived from your IP — we do not store the full IP), device and browser type, and clicks on key elements. This tells us which content and channels bring the right people, and where people get stuck.

• Session replays (PostHog). A reconstruction of on-page interactions

(clicks, scrolls, navigation) so we can see where the experience is confusing. All form inputs and text you type are masked and never captured. Replays are not linked to your name or email.

• Performance metrics (Vercel Speed Insights). Anonymous, aggregated page-load

and Core Web Vitals measurements. No cookies, no personal data.

Cookies

With your consent, PostHog sets first-party cookies (and uses local storage) to recognise a returning browser across a session, so a visit is not double-counted. These are analytics cookies only. There is no advertising, and we do not sell or share your data with advertisers.

Forms you fill in

When you send a brief via the contact form, join the Field Notes newsletter, or request access to Backchannel, we use the details you provide (name, email, and your message) solely to reply to you and — if you opt in — to send the newsletter. That is separate from the analytics above and happens whether or not you accept analytics. You can unsubscribe from any email at any time.

Legal basis and your rights

Analytics run on the basis of your consent, which you can withdraw at any time using the button below. You can also ask us what we hold, request a copy, or ask us to delete it. Email daniel@80x.ai and it goes straight to the founder.

Data we route first-party

Analytics requests are served through this domain (a /ingest path that forwards to PostHog's US cloud) rather than a third-party domain. This is a reliability measure so the data is not silently dropped by network filters; it does not change what is collected or who processes it.

Changes

If this policy changes materially, the consent banner will ask again.